After Japan declared a state of emergency in seven regions, including its capital, Tokyo earlier in April, people rushed to stock up on face masks which caused a major shortage on the protective item. It is said that the only way was to get one by queuing at the store as soon as the shipment comes in.
According to Mashable, Atsumi Fashion, a fashion apparel company based in the city of Himi, Japan, decided to take matters into their own hands by producing face masks from fabrics they had in stock.
After the company initially made the lacy bra face mask as a joke, it turned out that Japanese citizens loved it so much that the company decided to start creating more designs. It has since gone viral and sold out instantly.
The bra face masks went on sale on 18 April for 1 490 Yen (about R260), half the price of a mid-range bra in Japan. Thinking that it might just be some social media hype, the company made only 50 units of their lacy bra face masks
But the company severely underestimate the interest of the Japanese people because the face masks sold out immediately on Atsumi Fashion’s online store, Lingerie Lab, and the Rakuten online marketplace.
The company announced on their Twitter account that they are already producing the next batch of their lacy bra face masks.