To commemorate the 2020 Child Health Day, Africa’s foremost media company, TVC Communications; owners of TVC, TVC News, Max FM (Lagos & Abuja) & Adaba FM in partnership with Procter & Gamble recently donated Pampers Baby Diapers to post-natal mothers at Nigeria’s biggest Maternity Hospital in Lagos; Ayinke House Maternity Hospital, Ikeja Lagos.
Giving insight about the donation, the Chief Executive Officer of TVC Communications, Andrew Hanlon, said the commemoration of the Child Health Day is in line with the company’s commitment to ensure that it reaches the underprivileged in the society and create awareness on the need to promote child development and growth.
He urged mothers across the country to look into the welfare and inherent potential of their children by paying keen attention to their health as they remain the hope of the future.
Andrew Halon says “Our commemoration of the Child Health Day and donation to post-natal mothers at Ayinke House Maternity Hospital is one of the various CSR activities that we are using to drive community impact while also raising awareness about how to support families in our communities with a happy, healthy, and safe experience for all children.”
Receiving the TVC Communications representative during the visit to Ayinke House, Chief Medical Director of the Lagos State University Teaching Hospital, (LASUTH), Prof. Tokunmbo Fabanwo commended TVC Communications for the initiative. He said “This show of corporate responsibility is rare amongst corporate organizations. According to our protocols here at the hospital, the CMD only receives important guests and I am glad to receive all delegates of TVC Communications. We appreciate your company for coming together to donate to our postnatal mothers here at the maternity hospital.’’
In an interview with one of the beneficiaries of the Pamper baby diapers, Mrs. Adeyanju (a post-natal mother) she shares her story on the safe delivery of her child and also thanked TVC for the donation. In her words; ‘Firstly, I thank God for safe delivery, for my baby and for the fact that I am alive. I thank God for bringing TVC Communications around to surprise us with the baby diapers. I am very appreciative and I am grateful for being a part of this experience.’
The TVC Communications CSR initiative is built on three pillars; Education Sustainability, Child Welfare & Health and Environmental Sustainability.
Our Education Sustainability will see TVC Communications provide basic education to the less privilege children in the community. We are adopting a school within our community and we will be sending 50 kids to primary school every year.
Our Environmental Sustainability is our demonstration towards our immediate environment. We clean some strategic places in our community every quarter to help reduce the negative impact of waste on the environment.
Our Child Welfare & Health is our way of promoting child development and growth. We are partnering with other corporate organizations to drive conversations across the country on the need to look into the welfare and inherent potential of our children’s health and welfare.
Presently, we have started recycling our cans, papers, and bottles in the office and our idea is to tie this back into our CSR initiative (Education Sustainability) by using the funds acquired from recycling to send kids to school.
Ultimately, we believe our CSR initiative will help improve access to education, reduce pollution, promote child welfare and health, promote good environmental practice of recycling and economic growth, and also reduce the rate of indiscriminate disposal of PET bottles and cans.